The Paradox of Choice

Here’s one of the main reasons why choosing to work with a firm like The Event Guys makes sense for a lot of people:

In today’s world, the number of choices can by paralyzing. Author and psychologist Barry Schwartz, in his book “The Paradox of Choice”, states that any more than six choices can lead to indecision and lost sales for a company. The argument is a solid one, he says. “When there are lots of choices, people tend to put more effort into making decisions and less into enjoying them. What bothers them is the possibility that, if they had chosen differently, they could have gotten something better.”

A response on a blog from Anton Howes on Adamsmith.org – “When given the difficult choices of ‘healthcare plans’ or ‘jeans’, why can’t we employ ‘healthcare consultants’ or ‘style gurus’ to choose the best ones on our behalf? We can even choose which experts we want to place our trust in. In fact, the uncertainty creates whole new markets and industries for expert choice-makers like ‘healthcare plan consultants’, ‘style gurus’, maybe even ‘lifestyle coaches’. The possibilities are endless and unpredictable.”