The Paradox of Choice - Revisited
We first published this blog post in November, 2015. In some ways, it’s more relevant today than ever:
In today’s world, the number of choices can by paralyzing. Author and psychologist Barry Schwartz, in his book “The Paradox of Choice”, states that any more than six choices can lead to indecision and lost sales for a company. The argument is a solid one, he says. “When there are lots of choices, people tend to put more effort into making decisions and less into enjoying them. What bothers them is the possibility that, if they had chosen differently, they could have gotten something better.”
A response on a blog from Anton Howes on Adamsmith.org – “When given the difficult choices of ‘healthcare plans’ or ‘jeans’, why can’t we employ ‘healthcare consultants’ or ‘style gurus’ to choose the best ones on our behalf? We can even choose which experts we want to place our trust in. In fact, the uncertainty creates whole new markets and industries for expert choice-makers like ‘healthcare plan consultants’, ‘style gurus’, maybe even ‘lifestyle coaches’. The possibilities are endless and unpredictable.”
Over the last five years, the event industry has seen a steady stream of new and innovative event technology options to the point of being flooded. For busy event professionals, too many options has created this “Paradox of Choice” and choosing to engage a firm like Kingstad Event Technology Specialists can help planners make well educated choices with confidence. Contact us for more information.